Helping consumer brands evolve for their next stage of growth.
20 years crafting packaging for global FMCG brands. Auros Design was built on a simple premise: senior-only thinking, no layers, and design grounded in how people shop. From new launches to portfolio restages, I help brands clarify how they show up, scale, and compete
ADC 105th Annual Awards Juror
Modernizing Category Leaders
Helping category leaders stay relevant without sacrificing the recognition consumers trust
Scaling Challenger Brands
Helping emerging brands mature without losing the qualities that made them successful
Scaling Complex Brand Portfolios
Helping portfolios stay clear, consistent, and easy to expand
Preparing Brands for National Retail
From artisan origins to national distribution
Building Trust in Health & Wellness
Turning complex science into brands consumers immediately understand and trust
Winning in High-Velocity Food Categories
Designed for fast decisions in crowded aisles and competitive categories
The Archive
A sandbox of work across the retail landscape
Category Experience
Food & Beverage
Family & Home Care
Personal Care & OTC
Liquor & Spirits
Strategic Snapshots
Visual Identities & Logos
Moodboards & Brand Guidelines
Print Collateral
Retail Branding
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