Strategic packaging & brand design systems built for clarity and scale
After 20 years crafting packaging for global CPG brands, Auros Design was built on a simple premise: senior-only thinking, no layers, and design grounded in how people shop. From new launches to portfolio restages, I help brands clarify how they show up, scale, and compete in crowded retail environments.
Honored to be serving as an ADC 105th Annual Awards Juror
Heritage Portfolios & Innovation
Modernizing iconic equity to drive category growth
High-Growth & Disruptive Systems
Strategic foundations for challengers and category creators
Private Label & Brand Architecture
Engineering scalable systems for retail portfolios and owned brands
Bakery & Confections
Designing for modern indulgence and category-leading shelf presence
Functional Health & Performance
Translating clinical benefits into trusted consumer and pet brands
Bold Flavor & Modern Cravings
Driving impulse through high velocity and flavor forward packaging
The Archive
A 20 year sandbox of work across the retail landscape
Category Experience
Food & Beverage
Family & Home Care
Personal Care & OTC
Liquor & Spirits
Strategic Snapshots
Visual Identities & Logos
Moodboards & Brand Guidelines
Print Collateral
Retail Branding
Looking for something specific from the archive?