Helping consumer brands evolve for their next stage of growth.

20 years crafting packaging for global FMCG brands. Auros Design was built on a simple premise: senior-only thinking, no layers, and design grounded in how people shop. From new launches to portfolio restages, I help brands clarify how they show up, scale, and compete

ADC 105th Annual Awards Juror

Modernizing Category Leaders
Philadelphia

Helping category leaders stay relevant without sacrificing the recognition consumers trust

Scaling Complex Brand Portfolios

Good & Gather (Target)
Wholesome Pantry Shop Rite Private Label Packaging Design Portfolio Architecture Scaling System Anna Ison

Helping portfolios stay clear, consistent, and easy to expand

Scaling Challenger Brands
Magnolia Bakery Cookie Packaging Design Anna Ison Auros Design
Reprise Health Gummies Packaging Design Auros Design

Helping emerging brands mature without losing the qualities that made them successful

The Archive

A sandbox of work across the retail landscape

Category Experience

  • Food & Beverage

  • Family & Home Care

  • Personal Care & OTC

  • Liquor & Spirits

Strategic Snapshots

  • Visual Identities & Logos

  • Moodboards & Brand Guidelines

  • Print Collateral

  • Retail Branding

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