In collaboration with Jones Knowles Ritchie
CREATIVE CHALLENGE
Delimex is a delicious, fresh and authentic Mexican street food brand owned by Kraft Heinz that sought a redesign that helped breathe new life into their packaging. They needed a refresh that reflected their bold, delicious flavor to help them win on shelf against competitors.
SOLUTION
The first step was taking a look at their visual identity- and seeing what we can leverage from their current equities and what we could redesign in order to modernize the packaging. A new logo was created that kept the spirit of the old- as not to alienate existing customers, but brings a fresh take to the brand. Modern product photography was brought in to bring appetite appeal and a bright color palette was introduced to really highlight the flavorful Mexican heritage.
SCOPE
Designed the Logotype, Brand Identity & Packaging System
CREATIVE EXPLORE OUTTAKES:
We all know that before a final design arrives on shelf, we go through countless iterations. Here are a few design concepts from the cutting room floor!
