CREATIVE CHALLENGE
K9Power needed to transform their existing packaging to clearly position the brand as the premium authority in canine health and wellness supplements that they are.
The redesign required balancing scientific credibility with emotional appeal – communicating expert-backed formulations while celebrating the special bond between dogs and their owners.
A unified packaging system elevates the brand while improving functionality. We developed a consistent visual architecture that uses color-coding and clear hierarchy to enable quick product identification and easy navigation across the line.
Each package prominently features the primary benefit through bold typography. We highlighted the superior potency of active ingredients through a dedicated RTB panel which sets K9Power apart from it's competitors- making the value proposition super clear even at a glance.
The redesigned system uses premium finishes (matte pouch with metallic accents) that communicate quality at first touch. Illustrations showcase healthy, vibrant dogs, reinforcing the product benefits while creating emotional connection.
This cohesive approach transformed K9Power from a functional supplement into a premium wellness brand that commands attention on shelf and instills confidence in discerning pet owners seeking the absolute best for their companions!
CLIENT TESTIMONIAL
Working with Anna over the past year has been an exceptional experience for me and the entire K9 Power team. Anna is not only a highly skilled packaging designer but also an absolute expert in the CPG industry. Her deep understanding of how to craft packaging that resonates with the right messaging and connects with the right audience is second to none.
What truly sets Anna apart is her collaborative and transparent approach. From day one, she made the process feel like a true partnership, educating me on the nuances of CPG packaging while maintaining a strategic focus on every detail. After hiring Anna, her approach was never a “see you in two months” kind of deal. Instead, we met weekly to review and refine the designs, giving careful consideration to every centimeter of the packaging. Her commitment to precision and strategy gave me confidence throughout the process and ensured we were creating something extraordinary.
K9 Power will be launching our brand-new packaging in Q1 of 2025, and we are beyond excited to see Anna’s incredible work come to life. I cannot recommend Anna enough for anyone seeking a talented, knowledgeable, and collaborative packaging designer who truly understands the CPG world.
- Jack Coughlin, Director of Sales and Marketing
Working with Anna over the past year has been an exceptional experience for me and the entire K9 Power team. Anna is not only a highly skilled packaging designer but also an absolute expert in the CPG industry. Her deep understanding of how to craft packaging that resonates with the right messaging and connects with the right audience is second to none.
What truly sets Anna apart is her collaborative and transparent approach. From day one, she made the process feel like a true partnership, educating me on the nuances of CPG packaging while maintaining a strategic focus on every detail. After hiring Anna, her approach was never a “see you in two months” kind of deal. Instead, we met weekly to review and refine the designs, giving careful consideration to every centimeter of the packaging. Her commitment to precision and strategy gave me confidence throughout the process and ensured we were creating something extraordinary.
K9 Power will be launching our brand-new packaging in Q1 of 2025, and we are beyond excited to see Anna’s incredible work come to life. I cannot recommend Anna enough for anyone seeking a talented, knowledgeable, and collaborative packaging designer who truly understands the CPG world.
- Jack Coughlin, Director of Sales and Marketing
