K9Power
K9Power needed to reposition their supplements as the premium authority in canine health and wellness. The existing packaging didn’t fully convey either the scientific credibility of the formulations or the emotional bond between dogs and their owners.
The challenge was to strike a balance between expertise and approachability – making the product feel trusted, potent, and premium, while appealing to the love and care pet owners feel for their dogs.
Creative Challenge
Solution
The redesign introduced a unified packaging system that elevates the brand and enhances functionality.
A consistent visual architecture uses color-coding and hierarchy for quick product identification and effortless navigation across the line. Bold typography calls out the primary benefits, while a dedicated RTB panel highlights the superior potency of active ingredients, making K9Power’s value proposition immediately clear.
Premium finishes– matte pouches with metallic accents– communicate quality at first touch, and illustrations of healthy, vibrant dogs reinforce product efficacy while creating an emotional connection with pet owners.
Brand Strategy
Packaging Design
Visual Identity, Illustration
The K9 Power logo sits at the helm of a brand system designed to bridge the gap between high-performance nutrition and the daily joy of dog ownership. By using a clean, off white canvas across the entire portfolio, we created a premium retail presence that feels clinical enough to trust, yet approachable enough for the everyday pet parent.
This architecture allows the brand to scale effortlessly from puppy development to senior health, maintaining a cohesive family look while ensuring each specific formula has the breathing room to showcase its unique purpose.
Navigation across the lineup is driven by a bright color-coding system and a clear visual hierarchy that prioritizes what matters most to the modern consumer: functional results. We’ve moved away from cluttered medical jargon to highlight specific benefits like "Hip & Joint" or "Performance & Recovery" through bold, pill shaped callouts.
To truly differentiate the product in a competitive market, we’ve brought the "macros" – the active ingredient counts and nutrient totals – front and center in a dedicated data block, providing the transparency and nutritional density that serious dog owners demand at a single glance.
K9Power is trusted by elite dog trainers and industry experts who prioritize results over marketing. Which is why the packaging design focuses on the specific potency of dosages. The transparency is a signal of credibility. Rather than using hidden proprietary blends, the brand lists the milligrams of active ingredients per scoop. This data-driven approach allows consumers to see the exact nutritional value their dogs receive, ensuring that every serving provides a clinical grade impact.
The visual layout of the packaging further supports this professional standard through a clear hierarchy of information. The icons on the bag serve as quick reference points that validate the quality of the product, such as the Veterinary Approved seal and the commitment to using no wheat, corn, or soy. By highlighting the specific count of active ingredients alongside the milligram totals, the design confirms that these supplements are built for high performance and recovery.
The dog breed illustrations are more than just charming visuals. They serve as a strategic cue for benefit and usage. By selecting silhouettes that represent different life stages and activity levels –from the sturdy, active build on the "Joint Strong" bag to the alert, high-energy stance on "Super Fuel" – we provide an immediate emotional and logical connection for the consumer. These illustrations act as a visual shorthand for the product's intent, helping owners quickly identify which supplement aligns with their own dog's physical needs and lifestyle.
Tying the entire portfolio together is a clever, unifying wink: the signature green bandana worn by every dog in the illustration set. This consistent pop of color serves as a visual thread that weaves the diverse range of supplements into a singular brand story. It’s a subtle nod to the active, outdoorsy spirit of the K9 Power community, transforming each bag from a standard supplement container into a symbol of the vibrant, healthy life these products help provide.
“Working with Anna over the past year has been an exceptional experience for me and the entire K9 Power team. Anna is not only a highly skilled packaging designer but also an absolute expert in the CPG industry. Her deep understanding of how to craft packaging that resonates with the right messaging and connects with the right audience is second to none.
What truly sets Anna apart is her collaborative and transparent approach. From day one, she made the process feel like a true partnership, educating me on the nuances of CPG packaging while maintaining a strategic focus on every detail. After hiring Anna, her approach was never a “see you in two months” kind of deal. Instead, we met weekly to review and refine the designs, giving careful consideration to every centimeter of the packaging. Her commitment to precision and strategy gave me confidence throughout the process and ensured we were creating something extraordinary.
K9 Power will be launching our brand-new packaging in Q1 of 2025, and we are beyond excited to see Anna’s incredible work come to life. I cannot recommend Anna enough for anyone seeking a talented, knowledgeable, and collaborative packaging designer who truly understands the CPG world.”
Jack Coughlin
Director of Sales and Marketing
