In collaboration with Jones Knowles Ritchie
CREATIVE CHALLENGE
NUTRO So Simple believes that feeding man's best friend well should be uncomplicated. Their dog food is crafted with a handful of key ingredients sources like chicken, brown rice, barley, peas and flaxseed, plus natural flavors, vitamins, minerals and other nutrients. They need a brand that conveyed this messaging to furry parents- that every recipe is made with carefully sourced high-quality ingredients.
SOLUTION
To show the ingredient transparency, we created a visual bullseye- showing clearly, the real food in it's whole, non-processed form. We kept the marble background as a visual asset and leveraged that to create a pack that felt both honest and of high quality. The logo is simple yet acts as a way to help with varianting by color coding by protein.
CREATIVE DESIGN EXPLORE OUTTAKES
We all know that before a final design arrives on shelf, we go through countless iterations. Here are a few design concepts from the cutting room floor!
