In collaboration with Jones Knowles Ritchie
CREATIVE CHALLENGE
NUTRO So Simple believes that feeding man's best friend well should be uncomplicated. Their dog food is crafted with a handful of key ingredients sources like chicken, brown rice, barley, peas and flaxseed, plus natural flavors, vitamins, minerals and other nutrients. They need a brand that conveyed this messaging to furry parents- that every recipe is made with carefully sourced high-quality ingredients.
SOLUTION
To show the ingredient transparency, we created a visual bullseye- showing clearly, the real food in it's whole, non-processed form. We kept the marble background as a visual asset and leveraged that to create a pack that felt both honest and of high quality. The logo is simple yet acts as a way to help with varianting by color coding by protein
SCOPE
Designed Portfolio Architecture, Brand Identity, Typographic System, Packaging and Art Direction
CREATIVE DESIGN EXPLORE OUTTAKES
We all know that before a final design arrives on shelf, we go through countless iterations. Here are a few design concepts from the cutting room floor!
