Whether as a plugin with your internal design team or as an independent creative partner– here are ways to collaborate:
Branding Challenges
Launching a new product:
Creating a standout visual identity and packaging that resonates with your target audience
Rebranding an existing product:
Refreshing outdated branding to better align with evolving market trends and customer expectations
Visual identity & distinctive brand assets:
Crafting logos, typography, color systems, and other key visual elements to build a recognizable and ownable brand
Brand design strategy:
Aligning creative direction with business goals to build a strong, future-proof brand
Brand guideline development:
Creating comprehensive brand guidelines to ensure consistency across all touchpoints
Brand world design:
Developing a rich visual and experiential identity that extends beyond packaging to all brand expressions
Packaging Strategy
Underperforming shelf presence:
Redesigning packaging to improve visibility, recognition, and consumer appeal. Bringing fresh ideas to packaging and branding to create a competitive edge with new product offerings
Inconsistent brand messaging:
Aligning packaging design with your brand’s personality, values, and positioning
Brand blocking & Color strategy:
Leveraging color to create emotional connections, improve shopability, and differentiate your brand
Product line extension:
Expanding existing product lines with cohesive yet distinct packaging that maintains brand equity
Portfolio Strategy & Optimization
Portfolio architecture design:
Structuring product lines strategically to maximize clarity and ease of navigation for consumers. Grounded in how people shop– not just how brands look
Cohesive portfolio architecture:
Ensuring a seamless and intuitive design system across SKUs, sub-brands, and product tiers
Portfolio harmonization & unification:
Strengthening visual consistency across multiple products while allowing for differentiation where needed
Market expansion, adaptation & localization:
Entering new retail channels – Adapting packaging for retail environments, particularly brands that started from DTC
Strategic & Creative Support
Plug-in with fresh perspective:
Providing new ideas and creative solutions when internal teams are stuck, or need an extra hand to plug in as an extension of the team. For brands that want the speed of a design sprint backed by strategic rigor
Fractional advisor:
Embedded design and brand expertise providing strategic guidance without a full-time hire– 20 years of brand pattern recognition turned into insights you can act on
Not ready for a big project but have questions?
Book a consultation below!
Think of this as 1hr. of design therapy– unload your concerns and let's brainstorm.
Pick the braintrust of a specialist who has been in the trenches with top tier agencies and Fortune 100 brands. We'll form a game plan.