Packaging Design
Product Line Extension
Design Innovation
Logo Design & Visual Identity
Brand Design Strategy
Portfolio & Brand Architecture Design
Brand Guideline Development
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Branding Challenges:
• Launching a new product: Creating a standout visual identity and packaging that resonates with your target audience
• Rebranding an existing product: Refreshing outdated branding to better align with evolving market trends and customer expectations
• Brand differentiation: Ensuring your product doesn’t get lost on the shelf by crafting a unique and compelling visual story
• Brand identity optimization: Refining your brand’s look and feel to maximize impact and consistency
• Visual identity & distinctive brand assets: Crafting logos, typography, color systems, and other key visual elements to build a recognizable and ownable brand
• Brand design strategy: Aligning creative direction with business goals to build a strong, future-proof brand
• Brand guideline development: Creating comprehensive brand guidelines to ensure consistency across all touchpoints
• Brand world design: Developing a rich visual and experiential identity that extends beyond packaging to all brand expressions
Packaging & Product Strategy:
• Underperforming shelf presence: Redesigning packaging to improve visibility, recognition, and consumer appeal
• Inconsistent brand messaging: Aligning packaging design with your brand’s personality, values, and positioning
• Brand blocking & Color strategy: Leveraging color to create emotional connections, improve shopability, and differentiate your brand
• Product line extension: Expanding existing product lines with cohesive yet distinct packaging that maintains brand equity
• Design innovation: Bringing fresh ideas to packaging and branding to create a competitive edge with new product offerings
Portfolio Strategy & Optimization:
• Portfolio architecture design: Structuring product lines strategically to maximize clarity and ease of navigation for consumers
• Cohesive portfolio architecture: Ensuring a seamless and intuitive design system across SKUs, sub-brands, and product tiers
• Portfolio harmonization & unification: Strengthening visual consistency across multiple products while allowing for differentiation where needed
• Market Expansion & Adaptation: Entering new retail channels – Adapting packaging for retail environments, particularly brands that started from DTC
• Launching in new markets: Localizing packaging and branding for North America
Strategic & Creative Support:
• Need for a fresh perspective: Providing innovative ideas and creative solutions when internal teams are stuck
• Fractional advisor: Acting as an embedded design and brand expert to provide ongoing strategic guidance without the need for a full-time hire
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Sounds like what you need?
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Not ready for a big design project?
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