Big creative agency experience,
done different.
20 years crafting global brands at NYC's elite agencies.
Now gone independent to offer something different.
My work spans some of the world's most iconic brands within Fortune 100 companies, across various sectors of CPG. The work I take on is always a select few, so that the creative is always top notch and personally crafted with focused attention. If needed, I also work with a curated network of specialists that we can tailor for your project. The result? Elite talent– exactly the expertise you need, nothing you don't.
Unlike traditional agencies, you get a CPG veteran who remains hands-on with both strategy and design. This direct creative partnership gives us speed, creativity and fresh thinking– for both Fortune 100 giants and emerging challengers alike.
Brands I’ve helped
Proudly woman and minority-owned.
Auros Design is part of less than 1% of creative firms in the industry that are led by a woman of color.
I built my career designing high-impact branding and packaging across every corner of big CPG– from global icons to household staples. That experience gives me a deep understanding of scale, shelf impact, and the systems that build long-term brand equity.
I apply that same thinking to the next generation of brands– especially AAPI-founded and women-owned businesses– that are redefining our shelves and reshaping the cultural fabric of the industry. This work is personal: as a Chinese American and native Brooklynite, I’m driven to help cultural food brands express heritage with authenticity while shaping new identities that reflect the diversity of our collective culture.
Whether you’re a global leader seeking fresh relevance or an emerging founder ready to grow your impact, my mission is to deliver culturally resonant, strategically grounded design that drives real business growth.
If you’re ready to shape the future of CPG together, let’s start a conversation. Because the shelves we shop from should reflect the world we live in.
