In collaboration with Jones Knowles Ritchie
CREATIVE CHALLENGE
Kraft Heinz melds its extensive industry knowledge and iconic brand portfolio with NotCo’s technologies in order to develop a plant-based cheese offering! So question is- how do we design packaging that entices the average consumer to try this new innovation, while also make it appealing to vegans?
SOLUTION
We led with the iconic heritage & trust behind Kraft cheese and introduced the NotCo brand takeover on the right side of the pack. This helped with navigation and created clean brand blocking- making it clear that while this was a new offering, this product also has the backing of Kraft.
SCOPE
Designed packaging system
CREATIVE EXPLORE OUTTAKES:
We all know that before a final design arrives on shelf, we go through countless iterations. Here are a few design concepts from the cutting room floor!
