Proudly woman and minority-owned, Auros Design is part of the less than 1% of creative firms in the industry led by a woman of color.
In a space where diverse perspectives are still underrepresented, we not only need creativity but also cultural understanding when it comes to branding and packaging design. What lights me up is helping brands stand out with authenticity and purpose.
Design shapes culture. It influences our daily lives and reflects our values—whether we realize it or not.
The CPG landscape needs more diversity and representation. As a Chinese American and native Brooklynite, I understand the cultural divide of balancing heritage and identity. My passion is championing BIPOC brands, especially AAPI-founded and women-owned businesses.
I help emerging cultural brands do more than exist—I help them compete. Through thoughtful design, we can create a more inclusive CPG space, one that truly celebrates global flavors, heritage, and innovation.
Does your brand have a unique cultural story or flavor? Let’s craft impactful design that resonates and makes space for a more diverse future.
We need it.