CREATIVE CHALLENGE
Savor the irresistible allure of 2foods' Gâteau Chocolate. This plant-based marvel weaves
rich Ghirardelli chocolate into an exquisite, melt-in-your-mouth chocolatey experience.
rich Ghirardelli chocolate into an exquisite, melt-in-your-mouth chocolatey experience.
Born from Tokyo's culinary artistry, 2foods was looking for a brand design that reflected how bold they were, bringing energy and vibrancy that mirrored their food innovation. They needed packaging that would help them stand out in the freezer space and felt premium in an unexpectedly cool way.
Let's disrupt the typical category conventions of using black to cue premium.
We invited brightly saturated colors to speak to flavor and fun. Bold typography was used
to hero the unique product name and create a bold statement.
Let's disrupt the typical category conventions of using black to cue premium.
We invited brightly saturated colors to speak to flavor and fun. Bold typography was used
to hero the unique product name and create a bold statement.
The packaging features beautiful soft touch printing, paired with a glossy spot varnish over the cake image, which really brought to life the decadent and textural indulgence that is Gateau Chocolate!
BEHIND THE SCENES
Before we get to the perfectly finished printed product,
there's a creative journey.
From creative development, to iterations to color specs and print proofing- we are in for
the ride together! Thrilled to see how everything turned out and to have been part of this journey
to help launch 2foods in the US.
The brand had an EPIC booth at Expo West and everything came to life so beautifully!
Excited to see the product in stores and to hear the positive feedback from customers!
This cake is melt in your mouth goodness!
there's a creative journey.
From creative development, to iterations to color specs and print proofing- we are in for
the ride together! Thrilled to see how everything turned out and to have been part of this journey
to help launch 2foods in the US.
The brand had an EPIC booth at Expo West and everything came to life so beautifully!
Excited to see the product in stores and to hear the positive feedback from customers!
This cake is melt in your mouth goodness!
