CREATIVE CHALLENGE
Savor the irresistible allure of 2foods' Gâteau Chocolate. This plant-based marvel weaves
rich Ghirardelli chocolate into an exquisite, melt-in-your-mouth chocolatey experience.
rich Ghirardelli chocolate into an exquisite, melt-in-your-mouth chocolatey experience.
Born from Tokyo's culinary artistry, 2foods was looking for a brand design that reflected how bold they were, bringing energy and vibrancy that mirrored their food innovation. They needed packaging that would help them stand out in the freezer space and felt premium in an unexpectedly cool way.
SOLUTION
SOLUTION
We invited brightly saturated colors to speak to flavor and fun. Bold typography was used
to hero the unique product name and create a bold statement.
to hero the unique product name and create a bold statement.
The packaging features beautiful soft touch printing, paired with a glossy spot varnish over the cake image, which really brought to life the decadent and textural indulgence that is Gateau Chocolate!
BEHIND THE SCENES
Before we get to the perfectly finished printed product,
there's a creative journey.
From creative development, to iterations to color specs and print proofing- we are in for
the ride together! Thrilled to see how everything turned out and to have been part of this journey
to help launch 2foods in the US.
The brand had an EPIC booth at Expo West and everything came to life so beautifully!
Excited to see the product in stores and to hear the positive feedback from customers!
This cake is melt in your mouth goodness!
there's a creative journey.
From creative development, to iterations to color specs and print proofing- we are in for
the ride together! Thrilled to see how everything turned out and to have been part of this journey
to help launch 2foods in the US.
The brand had an EPIC booth at Expo West and everything came to life so beautifully!
Excited to see the product in stores and to hear the positive feedback from customers!
This cake is melt in your mouth goodness!
CLIENT TESTIMONIAL: 2FOODS
It was a genuine privilege to collaborate with Anna Ison, an exceptional package designer whose expertise and creativity were instrumental in launching our first U.S. manufactured product for 2foods, our "Gâteau Chocolate." Anna's approach from the outset was nothing short of awesome; she not only grasped our concept but elevated it with her innovative design ideas and meticulous attention to detail.
Throughout the process, from initial concepts to final adjustments, Anna proved to be the quintessential partner. Her ability to seamlessly integrate feedback and push the boundaries of design ensured that our packaging was not only visually stunning but also strategically positioned to capture attention on the shelves. The result? A product package that has not only exceeded our expectations but has also garnered unsolicited praise from retailers and industry peers alike.
What sets Anna apart is not just her undeniable talent in design but her collaborative spirit and flexibility. Working with her was effortless, thanks to her professionalism, accommodating nature, and commitment to excellence. Anna's contribution was pivotal in achieving a package that truly stands out in the market, driving positive feedback and enhancing our brand's visibility.
I recommend Anna to any team seeking a package designer who brings both creativity and strategic insight to the table. Her work speaks volumes, and her impact on our project has been invaluable.
Anna is, without a doubt, a remarkable designer and a joy to work with.
It was a genuine privilege to collaborate with Anna Ison, an exceptional package designer whose expertise and creativity were instrumental in launching our first U.S. manufactured product for 2foods, our "Gâteau Chocolate." Anna's approach from the outset was nothing short of awesome; she not only grasped our concept but elevated it with her innovative design ideas and meticulous attention to detail.
Throughout the process, from initial concepts to final adjustments, Anna proved to be the quintessential partner. Her ability to seamlessly integrate feedback and push the boundaries of design ensured that our packaging was not only visually stunning but also strategically positioned to capture attention on the shelves. The result? A product package that has not only exceeded our expectations but has also garnered unsolicited praise from retailers and industry peers alike.
What sets Anna apart is not just her undeniable talent in design but her collaborative spirit and flexibility. Working with her was effortless, thanks to her professionalism, accommodating nature, and commitment to excellence. Anna's contribution was pivotal in achieving a package that truly stands out in the market, driving positive feedback and enhancing our brand's visibility.
I recommend Anna to any team seeking a package designer who brings both creativity and strategic insight to the table. Her work speaks volumes, and her impact on our project has been invaluable.
Anna is, without a doubt, a remarkable designer and a joy to work with.
- Brendan Cravitz, CMO
