In collaboration with Pearlfisher
CREATIVE CHALLENGE
Create a private label brand that is elegant and shelfie worthy! Gone are the days of copy-cat private label offerings. Consumers are looking for products that are better for them. They are also looking for an elevated brand experience, at an affordable price point.
SOLUTION
Designing for private label means thinking strategically about how to create a system that would be able to flex across a large family of SKUs across different product lines. We did this by using typography in a graphic way. This allowed us to create system that is both easy to navigate for the consumer and had an elevated aesthetic that would make anyone proud to showcase it in their pantry. The neutral gray also provided a powerful brand block across shelf and allowed for immediate brand recognition.
SCOPE
Designed Portfolio Architecture, Visual Identity & Packaging Design System
