CREATIVE CHALLENGE
Amia is a new snack bar brand that aims to help people suffering from migraines by providing easy on-the-go nutrition that is free from common migraine triggers. This better for you oat and seed bar is made from clean ingredients and aims to bring joy back into the life of migraineurs!
SOLUTION
The brand design is vibrant and joyful. Amia is your trusted friend who helps you eat with confidence. The color palette is optimistic and fun. The image of the bar is featured heroically in the center, highlighting the unique shape that hints at the brain.
SCOPE
Logo Design, Visual Identity, Moodboard, Brand Strategy, Packaging Design (Primary Pouches & Single Bar Wrappers) and Brand Guidelines
Part of the process of design always incorporates moodboard development. It is a visual tool used to establish the overall mood, tone, and aesthetic direction for a brand. It consists of a collage of images, colors, textures, typography samples, and other visual elements that capture the essence and personality of the brand.
The purpose of a mood board is to evoke a specific feeling that aligns with the brand’s values, target audience, and positioning. It serves as a reference point and inspiration for designers, marketers, and other stakeholders involved in the brand development process.
Creating a brand mood board involves gathering images and visual references that reflect the desired brand identity, whether it’s modern and minimalist, playful and whimsical, luxurious and sophisticated, or any other unique combination of attributes. By curating a cohesive collection of visuals, a mood board helps ensure consistency and clarity in the design and communication of the brand across various touchpoints.
Packaging design that springs from a brand mood board is cohesive, authentic, and aligned with the brand’s identity. It creates a visually compelling and memorable brand experience for consumers, reinforcing brand recognition and loyalty.
Once the mood board is established, the process of translating it into packaging design involves several steps. The mood board acts as a kit of parts from which to draw upon the visual cues to create packaging designs that capture the essence of the brand.
Below are are few options from the design explore:
The brand essence refers to the core identity and personality of the brand distilled into its purest form. It encapsulates the fundamental qualities, values, and emotions that define the brand and set it apart from competitors.
When designing packaging, understanding the brand essence is crucial as it guides the creative decisions and ensures that the packaging design effectively reflects the brand’s character and resonates with its target audience.
Welcome to the world, Amia! So wonderful to be a part of bringing this nutritious, on-the-go, snack bars to life. Amia bars are made free of the most common triggers- delicious and a game changer for those suffering from migraines!
