CREATIVE CHALLENGE
With an exciting opportunity to expand their portfolio, Magic Spoon introduces a fun new product offering to the breakfast aisle! Their high protein granolas are available in four flavors: Honey Almond, Peanut Butter, Dark Chocolate Almond and Mixed Berry. The challenge was doing so in an visually cohesive manner- keeping the integrity of the colorful brand while maintaining a cohesive visual identity and color strategy across the portfolio.
SOLUTION
Navigation at shelf is priority- we made sure to highlight the impressive macros that Magic Spoon is known and positioned for (high protein, low sugar, low carb). Flavor was highlighted, driving appetite appeal along with the product visual. Consumers eat with their eyes and want to see the texture quality of the granola of this grain-free offering. Vibrancy and fun is brought in through the vivid gradient backgrounds. The ingredient details are dynamic, further reinforcing the fun enjoyment aspect of the brand personality that is a differentiator in the typical functional granola set.
Photography: Courtesy of Magic Spoon
